Core Competencies
- Offer immediate help
- Conduct program or project audits and make recommendations for immediate implementation
- Critique direct mail packages with suggestions for improving results
- Deliver on-strategy copy (and design) FAST!
- Take on entire direct mail projects - from planning through creative to print/mail
- Develop and improve lead generation programs
- Provide comprehensive lead generation plans
- Evaluate current lead sources and recommend tests to uncover new sources
- Create effective lead-generation and fulfillment communications
- Modify lead generation systems
- Ensure sales force support and participation
- Increase response to and profitability of direct-to-customer marketing programs
- Recommend creative and offer strategies that have positive impact on acquisition cost and lifetime value
- Create direct response advertising that meets marketing and financial objectives
- Recommend media testing to provide new acquisition source options
- Capitalize on the customer base with retention, activation, and referral programs
- Train company employees to be more effective direct marketers
- Provide a strategic framework for and holistic approach to direct marketing
- Tailor materials and case histories to the company's culture and its products
- Monitor and supplement "take away" with frequent audits
Applications in Which We Excel
No matter what your organization markets, we will help you do it more successfully. For marketers of these products and services, we offer extensive and successful experience-
- Insurance
- Consumer lead generation and acquisition: Auto, renter's, life/accidental death, health
- Consumer retention and cross-sell
- Agent recruitment
- Agent enrollment in direct mail programs for their customers and prospects
- Publishing
- Subscription acquisition and renewals: consumer magazines and newsletters, business magazines and newsletters, investment advisory publications, business directories
- Advertising sales: direct sale of ads/listings in business directories; lead generation for advertising sales reps
- Business-to-Business
- Lead generation programs for a variety of businesses
- Positioning and building brand for vendors to the direct marketing industry
- Direct sale of software
- Nonprofits
- Donor acquisition
- Donor retention/renewal
- Enlisting corporate support
