Lee Marc Stein, Ltd. - Direct Marketing Consulting & Creative ServicesLee Marc Stein, Ltd. - Direct Marketing Consulting & Creative ServicesSubscribe to our FREE E-letter on Direct Marketing
What We Do
Career Summary
Companies We've Helped
What Clients & Associates Say
Samples of Direct Mail
For Small, Smart Agencies
Working Arrangements
White Papers and Tools
Link and Connections
E-Letter Archives
Read about Lee’s
new book
Street Smart
Direct Marketing

White Papers and Tools

Direct Mail ROI Calculator

Use this calculator to determine the ROI (Return on Investment) for any direct mail campaign. Just enter your program costs and projected program results under Input and click Calculate to instantly calculate the estimated ROI and other pertinent details like cost per piece, cost per new customer, and more. Use this tool to test different sets of assumptions to see how your program results might vary with different response rates and different conversion rates. This tool is absolutely free and no registration is required!

Note: The ROI Calculator is a Javascript program. You must have Javascript enabled in order to use it. All fields in the input section are required.

Input
How many pieces are you mailing?    
What are the total program costs? $  
Response Rate: What % response do you expect?   %
Conversion Rate: What % of responders do you expect will buy?   %
How much do you expect each buyer to spend (on average)? $  
 
Results
# Responders: Cost per response: $  
# Buyers:   Cost per buyer/new customer: $  
Total Revenue from Program: $ Cost per piece: $  
ROI:   %  
Find Out More

Contact Us:

e: lmstein@optonline.net
p: (631) 476-5395/ f: (631) 476-5764

What We Do I Career Summary I Companies We've Helped I What Clients and Associates Say I Samples
For Small, Smart Companies I Working Arrangements I White Papers and Tools I Link and Connections
E-letter Archives I Subscribe to Our FREE E-letter on Direct Marketing
Webline Designs Logo The material on this site is protected under the copyright laws of the United States of America and international conventions, and is the exclusive property of Lee Marc Stein, Ltd. or any licensee. All rights reserved. © Lee Marc Stein, Ltd. 2007. Site by Webline Designs.