Creative Portfolio

Lee has written copy for hundreds of direct mail packages. Each new one he tackles harnesses his vast experience with a fresh viewpoint for the marketing challenge at hand. In addition to direct mail, he creates print ads and inserts, email communications and web site copy, collateral material and radio spots. To view PDFs, simply click on the company or product name.

Consumer Lead Generation Direct Mail

• Brisas Del Mar
• Capital Asset Group
• Golden Rule Insurance
• Teachers Insurance Plan

Business-to-Business Lead Generation Direct Mail

• Effectiveness Solutions Research
• Humana
• Intuit® ProSeries® Express Edition
• MidCap Business Credit
• Sage FAS

Consumer Order Generation Direct Mail

• American Express Publishing
• Bayside Times
• Colorado Prime Foods
• Family Circle
• Forward
• Harvard Medical School Men's Health Newsletter
• Philadelphia Magazine Gift Subscription Promotion

Business-to-Business Order Generation Direct Mail

• CentrePointe Newsletter
• The Deal
• Directions in Psychiatry
• Hit and Run Trading
• Timeslips® by Sage

Nonprofit Direct Mail

• Nevada Northern Railway Museum Donor Acquisition
• Salvation Army Philadelphia
• Stony Brook University

Print Advertising

• Ralph the Rookie Sports Camp
• XR-127 Motor Oil Additive
• Rickard List Marketing

Collateral

• HotBar Media Kit

Email Lead Generation

• Rickard List Marketing
• USADATA