For smaller size, smarter thinking agencies ONLY

If you've clicked onto Career Summary, you know he's had extensive experience on both the agency and client sides. The Companies Served page shows the scope of companies with whom he's worked. Here's how you can harness this experience -

Direct Response Agencies

1. NEW BUSINESS MARKETING PROGRAM/MATERIALS. It's the shoemaker's shoes. You never seem to get time. Let Lee develop capabilities sheets, an e-newsletter, white papers, lead-generating ads. He'll look at your web site and your presentations, and make recommendations.
   
   
2. MARKETING PLANS FOR NEW CLIENTS. Maybe you're great at selling new business. Do more! Let Lee do your Plans on a turnkey basis.
   
   
3. CONCEPTS AND COPY. Current staff or free-lance writers not strategic enough? Don't really understand response drivers and motivators? Hire Lee on a project basis. He'll provide written concepts you can use to sell in, and then he'll provide polished full copy when a concept is chosen. He'll work well with your in-house design team or with free-lancers you choose.
   
   
4. TOTAL CREATIVE. Lee works closely with some top design teams, and can take the project to finished art.
   
   
5. VENDOR SOURCING. Is execution killing your relationships and/or your profits? Lee works with list brokerage firms... e-list and e-mail management firms... data mining, processing and analysis firms, telemarketing bureaus... and printing and mail houses you can trust. He'll gladly introduce you to them.

Branding Agencies

In the push for ROI, many clients are establishing database/direct/CRM programs. You don't have to lose out by backing away (or trying to fake it). Lee will work with you - under YOUR brand -- to


1. Provide detailed proposals and plans to your current clients
   
   
2. Help you create, manage and profit from these programs
   
   
3. Train your employees in the fundamentals of direct marketing

Graphics Studios

Now compete with advertising and promotion agencies by offering FULL creative services. You'll get more than sparkling, on time copy. Lee provides the strategic understanding and insight that often makes a difference.